Tag Archive: what is a search engine

What is Search Engine Optimisation Strategy and why should you care?

SEO strategyBefore we find out more about Search Engine Optimization Strategy, we have to understand more about search engines and how they operate.

What is a search engine?

The search engines are like the librarians of the internet. They help users to find the information they want. A search engine uses robots or spiders (automated software) to crawl through all the billions of documents on the Web, going from one to the next by following links. The information they find is indexed and ranked. There is so much information available that it has to be ranked for you to get the very best results when you conduct a search. Each search engine has a different way of obtaining their results. They use secret recipes called algorithms that are extremely complex and detailed. These algorithms are changed and refined all the time. (more…)