Earn and learn

Finding and learning about ways to create income over the age of 50

When I decided to start writing again after a hiatus of many years, I thought that writing a children’s book might be a good place to start. It did not take me long to discover that I was mistaken in thinking it would be easy.  What was encouraging, however, was the discovery of software that …

Self-publishing my children’s book, Daisy the Honey Bee Read More »

When I saw the title of the ebook ” How to make your first affiliate sale in 24 hours using Pinterest” my interest was piqued.  Pinterest is my favourite platform and I can spend hours pinning but I have never focused on making affiliate sales from it.  It was the claim that you could make …

Make your first affiliate sale on Pinterest in 24 hours Read More »

Older people are staying in their jobs for longer or even returning to work after having retired. The reasons for this are many – one of which is what demographers are calling the grey tsunami. As life expectancy increases and fertility declines, the population pyramid is being turned on its head. This effect is being …

Going back to work at 60 Read More »

Writing a blog without using targeted keywords is like trying to kick a ball between the goalpost without taking aim.  Keywords are the words that searchers type into search engines to find information. The general idea is to use keywords with high search numbers and the least competition from other websites. This will help your …

How to check keyword ranking in Google Read More »

Bloggers can get so carried away trying to outdo the competition that they forget about the basics. You can be as creative as possible but why ignore principles that are proven to work. 1. Hook them with your headline Your headline is what readers see first – it’s what has to persuade them to click …

How to write a blog post: the 10 basic steps Read More »

We all have to start somewhere when writing online content, even if we have to push out hundreds of rather muddy words before the well starts gushing.  Just take that first step and you will improve as you  continue to write. If you’re crafting content for your own website, answering these three questions will help …

Three questions to ask yourself when writing online content Read More »

Copywriters are more in demand today than ever before. A copywriter, in the simplest terms, is someone who can write persuasively. Companies need the skills of copywriters to present their products and services to clients in such a way that makes them want to buy. If you’re interested in knowing how to start a copywriting …

How to start a copywriting business Read More »

Blogging is subjective and every potential blogger asks different questions. It is also personal and every blogger would probably give different answers to the questions asked. Thinking about what you want to blog about and why you want to do it is a good starting point.  Here are some of the questions I wanted to …

10 questions to ask yourself before starting a blog Read More »

Is youth the secret to success when it comes to being an entrepreneur? The truth is that entrepreneurial drive probably depends more on your personality than your age. In fact age offers the advantage of experience that often outweighs youthful enthusiasm when it comes to starting and running a business. The worldwide economic recession has …

Start a business at 60 Read More »

When I began writing for a living,  I had an issue that hampered my progress.  Time and time again, my mindset held me back. So, what was this mindset that was so destructive? My own self-doubt.  I felt that I was not a good enough writer to be paid for my services. Now, this is …

How to become a better writer Read More »

In writing this Grammarly review for bloggers, I will offer my honest opinion based on my usage of this tool over the past few years.  Many bloggers do not have a whole team of people helping them to proofread and edit their content before they post it. This is where Grammarly can be a valuable …

Grammarly review for bloggers Read More »

When you first start building a website, the amount of information available can be very intimidating. You may be persuaded by excellent marketers that you need to purchase all kinds of tools and resources that are not really necessary. When I first began blogging, I was amazed to find out just how many resources and …

Blogging tools and resources for beginners Read More »

What is an affiliate marketing website and how does it work?  There are several parties involved in the process – merchants who sell products, affiliate marketers who promote these products, and customers who buy the products. There are also some affiliate networks that act as intermediaries between the merchant and the affiliate. When you sign …

What is an affiliate marketing website? Read More »

When it comes to designing graphics for your website or for posting on social media, you may find yourself at a loss.  Photoshop or Indesign are great for graphic designers but not all of us have access to these programs or have the time to learn how to use them.  The other option is to …

Canva: graphic design made simple Read More »

If you are struggling to succeed at online marketing, here is a list of ten points for you to think about in 2016. You may already be applying some of these strategies and principles successfully. Others, such as your SEO strategies, need to be revised constantly. Some strategies you may need to discard altogether. Everyone is looking for the key to online …

Are you struggling to succeed at online marketing? Read More »

Before we find out more about Search Engine Optimization Strategy, we have to understand more about search engines and how they operate. What is a search engine? The search engines are like the librarians of the internet. They help users to find the information they want. A search engine uses robots or spiders (automated software) to crawl through …

What is Search Engine Optimisation Strategy and why should you care? Read More »

In one of my previous posts, I show how easy it is to build your own website.  Perhaps you already have an idea of the type of website you want to build. Don’t worry if you don’t – there are plenty of ways to find niche ideas. What is a niche market? The simplest explanation …

5 ways to choose a niche market for your website Read More »